Are social media platforms beneficial or are they a way of inhibiting creative processes in a gilded cage of so called reality?
In his own teenage years, working as a film maker and photographer, Hamish watched the development of an increased reliance on online status across the generations. Counter Culture: The Curse of Online Status scrutinizes the importance given to our quantifiable presence in the virtual world.
His film presents documentary footage of young, dynamic individuals working in the creative industries alongside the views of experienced professionals working within the fashion business and universities. The immediacy of his own exposure to the working world has also led him to question the rehashing of the past in the promotion of popular culture and consumerism.
“I think every creative has the ability to be an artist, to create something really new. Again it goes back to being able to inspire yourself by more than just whats on the web.”