Jerry Lorenzo once again stays a wave length ahead with the launch of Fear of God’s new collection: “Grunge & Glory”.
Set on a field in LA, the visuals give a serious vintage, western feel. Lorenzo pays homage to the LA Bay Area lifestyle with plaid flannel shirts, fitted caps, track pants and drop crotch shorts. He set the scene using personal props: from his vintage tee collection to his grandmothers quilted coach.
Fear of God stays the go-to brand for every artist from 2 Chainz to Kanye. In honour of 4:44, they recently gifted Jay-Z with a one of one “Carter” satin coaches jacket. This year, Jerry has been experimenting with true American culture: from baseball to skate park style. Not forgetting, the brands recent fire collaborations with New Era and Vans, also featured in the shoot.
Have a look at the editorial below: