Stormzy may need no don’s but one of the dons of life, original streetwear designer NIGO® was in need of him for the new Originals by NIGO SS16 campaign, check out the shots above.
This time last year, Stormzy had never travelled beyond Ghana and Holland, but ahead of storming off on his sold out tour in the U.S, Stormzy lived the dream, hitting the ground in Tokyo to meet up with Nigo to shoot the official lookbook for NIGO®’s latest three-stripes collaborative range for Adidas.
Nigo’s connection to Stormzy emerged, “When I first saw Stormzy’s videos, I felt a return to the origins of Hip-Hop, rap started in the streets, but nowadays its often more about diamonds and cars, Stormzy’s videos weren’t like that, I saw something of the fundamental essence of hip-hop in them which I felt connected with my approach to the Adidas collection. That was my starting point.”
Check out this brilliant short documentary film which captures Stormzy’s trip to the far east alongside his debut live performance in the busy Japanese capital. Featuring his BEATS 1 debuted track ‘Don’t Need‘ and an introspective freestyle, the energy, the place and the moment captures the meeting of two influential creatives that we’ve got to know from the street to the highstreet. The collection starts to land in stores from April 1st