Rihanna has just released a double hitter with a two in one music video for ‘Work’ featuring Drake, the first single from her album “ANTI“.
The first video is directed by ‘Little X’ aka Director X, the man behind the meme frenzied ‘Hotline Bling’ video, and delivers a dancehall effect to climax in all types of ways. The 2nd directed by Tim Erem is hotline in style and substance, with Rihanna in a sheer against a pink and blue colour lit mood.
Hot off her 28th birthday celebrations this weekend, Rihanna has been in all the right kind of moods, following the news that she’s boosted profits by over 17% for Puma since coming on board. Paving the way for the launch of her Fenty Trainer for Puma due to drop 26th of February, Rihanna is raking in those brand partnerships by the millions alongside her deal with Samsung.
Rihanna presented her new collection for Puma at New York Fashion week, the FENTY PUMA by RIHANNA AW16 Collection hit the runway with the Women’s Creative Director Rihanna herself modelling the collection. The collection includes footwear, apparel and accessories for both women and men inspired by Japanese street culture with a haunting twist. Check out highlights from the show in the video below and the new video for ‘Work’ above;