North London has seen its share of amazing MC’s over the years, and adding Wretch 32, Chip, Skepta, recent breakout MC Abra Cadabra has added himself to the count.
Since his rise following that Blackbox freestyle to winning a Mobo for his breakthrough track ‘Robbery’, he’s been recently enlisted by Adidas as the new face of their JD Sports in-store nationwide campaign. As seen in an advert with fellow North Londoner, Tottenham and England footballer Dele Ali for their new sportswear range – the ‘Robbery’ star is staying active.
Taking the summer by the chokehold with some considerably great collaborations – from the Afro-Swing ‘Dun Talkin’ with Kojo Funds; to the Afrobashment ‘Envy Us’ alongside singer/rapper Stefflon Don and the ‘Pick Up The Phone’ remix with East London’s Belly Squad – there’s no slowing this man down.
Following the gritty storytelling of ‘My Hood’ with Sneakbo, Abra Cadabra returns and this time with Danzey on the motivational charged retrospective ‘Stay’ joint. Sitting on the edge of mumble rap and inspired by the foundations of trap – ‘Stay’ is equally as head bopping as it is raw.