It’s not every day you secure a collaboration with one of America’s biggest Hip Hop names after a relatively short time in the scene, but its Mura Masa’s ability to produce consistent bangers which draws him attention from all around the globe.
The young producing talent from Guernsey who follows one of those “It started in my bedroom” stories has collaborated with some of our favourite UK artists including Jay Prince and Nao – and yesterday released the visuals for Love$ick – the A$AP rocky remix of his original song.
“Lovesick has always been a favourite of mine, and Rocky is somebody who I’ve loved from the minute I heard his first mixtape, so the pairing of those two things is super exciting for me. London is like a second home to him too, so it’s a privilege for me to be able to bring him closer to the UK music scene. I love what he did with the track, it brings totally new life and light to the song without losing its original theme of lovelorn frustration.”
With the feel-good tune accumulating over 6 million streams since its release, the visuals to follow had to match the hype. And after watching what you might not have expected would accompany a funky electronic mix of steel drums and sax sounds – we think you’ll agree that the video makes for a fitting match. Similar to the video for his earlier release ‘What If I Go’, the 3 minute visual showcases the everyday intimacies of youngsters in London.
Directed by Yoni Lappin, the narrative follows the friendship of three boys in a typical day on the block, where smoking weed, stealing pizza, getting intimate and turning up at an underage party embody the events of every day modern youth. Taking influence from the distinctive retro style associated with ‘Kids’ film director Harmony Korine, Lappin has used a mix of 35mm film and authentic camera footage to capture the essence of simplicity, innocence and fun. Watch the video above.