This is one track that just had everyone hooked the minute it premiered on the launch week of Beats 1 by Zane Lowe, setting off a furious bidding war for this previously little known artist, ‘Gold‘ has taken 9 months to resurface again with a video to officially launch Kiiara to the masses.
The story of another SoundCloud sensation who’s track first caught fire with her simple synth R&B sound, ‘Gold’ is unashamedly pop but in all the right kinds of way. We all love the story of a shop assistant stepping to the world stage but this Illinois singer has gone from a shop clerk to seating herself on the throne in her first look video. Produced by SZA collaborator Felix Snow, if there’s even a slim chance you missed ‘Gold’ over the past 9 months, truss us there will be no getting away from this track in 2016.
‘Gold’ visually arrives simultaneously with the world premiere of Kiiara’s new single ‘Hang Up Da Phone’ which will be featured as the final track on her debut EP, ‘low-key savage’, which also officially dropped today.