If two hours of one of Jay’s most in-depth interviews told us anything new beyond the click-bait articles, it’s that ‘4:44’ is also a reflection of his spiritual side. Citing Rumi, the Persian poet as one of his spiritual guides, and also the name of one of his twins, Jay talks on religion and spirituality, and how he tackled his own trans-generational trauma though therapy.
20 years deep into his career, with over 13 albums to his name to date, ‘4:44’ begins with the process of killing off Jay’s ego, and digs beneath the surface. After a successions of footnotes and visual accompaniments for the key tracks off of ‘4:44’, just when we thought we’d had it all… we get another side of Jay.
As a precursor to Budweiser Made In America 2017, Jay and Roc Nation have collaborated for an exclusive visual poem, why because “The most beautiful things are invisible”.