Don’t underestimate just how much of a ‘Hot Property’ MIST is – that’s some real shit! MIST has jumped on the scene and made a Tsunami-sized wave in a short amount of time
Dropping his epic new visual for ‘Hot Property’, the MC is back with a banger. Directed by Oliver Jennings and filmed in Iceland, this is exactly how gang business is handled when MIST is in the picture.
“So what we noticed is that ‘Release Radar’ and ‘Discover Weekly’ were the first two places where the MIST EP appeared. It was shared so much just off those algorithmic playlist opportunities that it was given that it entered into the viral chart. We have an inhouse viral chart, at which point I was alerted and me and my team were alerted off of the success of that record in its first three or four days. Off the back of that we made a decision that we were gonna put it on our editorial human curated playlists and he’s now sitting at 6.8 millions streams since October last year, and he’s an independent artist who doesn’t have the same resources that a major label artist has.”
Read our exclusive #17OnTheFrontline Cover Story on Mist right here;