Sweden has already contributed it’s fair share of hitmakers reigning supreme in the top tiers of pop music making it the 3rd biggest country exporting music around the world. So it’s no surprise that the world biggest on-demand music streaming service Spotify also comes from Sweden.
It’s only natural to pay attention when the next crop starts to come through, and Swedish producer iSHi is coming straight outta Stockholm, having already hit the road running with his debut single, ‘Push It’ featuring Pusha T, which racked up more than one million streams on Spotify in it’s first week of release. If iSHi wants to keep up the pace than what better way than pairing up with two outright rap heavyweights, Raekwon and French Montana on ‘We Run’. Kicking off like a speeding bullet, the second track from iSHi comes loaded with an intention to ‘run the world‘ and keeping ‘it hard like scholarships’.
iSHi is leading the charge for the independent label PRMD’s expansion beyond dance artists like Avicii, with their first hip-hop project – and signs are ‘We Run’ seems to be moving iSHi in the right direction.