From Versace to Alexander Wang and Kenzo season, H&M never fails with it’s collaborations. This time round, they’ve snapped up London fashion-house Erdem for a November release.
Expect a shift away from the conventional casual-streetwear. Erdem’s intricate floral prints, luxury details and finishes will bring a new level of extravagance. And for the first time, the brand has branched into menswear designs. The collection will easily rival the likes of Gucci and D&G SS18.
H&M continually set the standard for luxury wear at affordable prices, with each collection selling out in record time. Don’t sleep on this one.
Watch Great Gatsby, Romeo & Juliet and the Get Down director Baz Luhrmann set the tone in this romantic teaser.