They say that man is known by the company he keeps. If that’s the case, Top Dawg Entertainment’s latest signee SiR is in pretty good shape.
The announcement that the Inglewood, California, native has joined the label’s illustrious roster came on January 19th, accompanied by a trippy video for the track ‘W$ Boi’. Now, SiR is keeping the momentum alive with ‘Ooh Nah Nah’ featuring Masego (also featured in our 17 On The Frontline). A smoldering track marked by smoothly crooned pillow talk and an impressive, funky contribution on Masego’s part, there’s a fine line between romantic and freaky, and SiR treads it gracefully.
With the talent he’s displayed on these two singles, as well as on his 2016 ‘Her’ EP, it’s unlikely that SiR is going to have a hard time proving his name belongs in the same sentence as that of label mates Isaiah Rashad, ScHoolboy Q, or SZA. With neo-soul in vogue, and with SiR’s sultry vocals cutting through the noise as it does here, expect to see waves being made with the February 10th release of his follow-up ‘Her Too’ EP.
So, go ahead and grab your man, or your lady, or, if you’re like me, check out the smooth, sexy stylings of ‘Ooh Nah Nah’ by yourself. Regardless of present company, you won’t regret hitting play.