Ladies get in formation, its time to slay come April 14th on full scale Bey Time, with the announcement of the arrival of Ivy Park a new womens line of activewear co-founded by Beyoncé.
If there’s one person who knows about getting into flawless form it’s Beyonce and Ivy Park is designed all out to empower women through sport – and thats for every women no matter what your sporting ability or body shape is. As the latest celebrity led fashion/sportswear line that’s undoubtedly about to break more sales records, there’s more power to the punch when Beyonce’s hitting it. The interactive website revealed today, launches the brand featuring beautifully shot visuals with instrumental snippets from what is highly rumoured to be Beyonce’s next album.
Ivy Park will be available in stores and online on 14 April, and is coined as a ‘athleisure brand mixing high performance technical sportswear with fashion-led casual wear. The collection centres on a core of sports staples: leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets.‘
The range will available just in time for all you ladies to get hit the gym with a spring in your step, and get into formation with what looks like a pretty fierce sportswear uniform.
Check out the interactive website now for more info, images, music and motions.
Stockists in the U.K will be;
TOPSHOP / topshop.com
SELFRIDGES / selfridges.com
JD SPORTS / jdsports.co.uk