This time last year, we celebrated International Women’s day, by asking five of our fav singers to pick an empowering song for our #IWD2016 playlist. Jorja Smith instantly came through with her contribution and now one year on, with her star power on the rise, Jorja’s gone one step further and dropped a brand new track for all the ‘Beautiful Little Fools’.
Back at the close of 2016, when VEVO asked me to contribute a few words about Jorja Smith to their brand new ‘Dscvr Ones to Watch’ magazine, I was pretty much amped from the go to write about her breakout year. Since the start of 2017, Jorja’s kicked off the year lining up a league of new fans with a string of US dates which included her New York show in collaboration with VEVO. It seems that relationship has grown and grown and VEVO have kicked off another new creative endeavour by getting behind the camera and producing Jorja’s new music video.
Premiering her new video in collaboration with Vevo, the gorgeous video features Jorja performing in London’s Rivoli Ballroom, with a message to young girls about self love.
“I’m so excited to share my next video to my song ‘Beautiful Little Fools’ with you all on Vevo. I wrote this song when I was 16 years old after reading The Great Gatsby. It’s a very special song to me as I wrote it to help myself. To assure myself that all I have to do is be myself. I feel as young girls grow up they’re slightly tainted by what the media says is ‘beautiful’ and I feel like my song can be a little help to them. We are all beautiful in our own individual and special ways. Enjoy x”