What seems like a long time ago now, hip-hop artists and fans alike were frustrated: “Rap beef should be settled face-to-face” they said; “Stop sneak-dissin’ people on tracks” they added. However, in this post-internet era of hip-hop, the regression continues: Nowadays, beef (if you can even call it that) is commonly ignited, fuelled, quashed and reignited all on social media, namely – Twitter.
The most recent pseudo-beef-turned-utter-shitstorm to plague the internet was sparked by rap’s once beloved lonely stoner – Kid Cudi. A volatile stream of barbed tweets throughout the latter half of 2016 (perhaps catalysed by his poor mental health) has seen Cudi aggravating, most prominently, Lord Yeezus and the 6ix God. Predictable reactions ensued: Kanye – like an demented Rottweiler, and Drake – like a wounded puppy.
Big Sean, however, was also implicated in Cudi’s hazardous string of tweets, but took a step in the right direction – he made a track. What’s more – it’s not even a diss track. Instead, Sean opts to vent all of his frustrations over soft drums and pensive whistling, urging his listeners to stop believing everything they read online. Perhaps more importantly, however, he reaches out to Cudi and his estranged GOOD Music affiliates:
“Cudi and Ye, what happened to our family ways, though / When I put you on that song with Nas you had told me that you was forever grateful / And that we brothers / So it hurt to hit the internet to find out that me and you don’t fuck with each other over a miscommunication/That probably could be fixed with a five-minute conversation / I’m still praying for you though”.
Putting the beef aside, Sean demonstrates a great deal of skill in these three minutes, modulating his flow without ever stuttering, and sounding more comfortable than ever. Perhaps we should yank Drizzy and Pablo off their pedestal – just for a minute – and take a closer look at this guy.