A$AP Rocky passed by London during his U.K Arena tour, dropping into the Maida Vale studios to catch up with Semtex and talk about his album, making music, A$AP Ferg and the culture of Palace.
Being a mainstream figure, A$AP Rocky didn’t feel he needed to cater to the mainstream with his latest project ‘At. Long. Last. ASAP‘ and it paid off with another No.1 US album – “This album was about perfecting and showcasing my artistry as a true talented individual because people marginalise and they categorise you as just a rapper and at this point rappers are the epitome of entertainers because they treat rappers like the new deadbeat dad, 2 earrings, couple baby mamas, leased car, IRS and the house foreclosing, problems, and jets in the video but yet houses and properties are being seized and this is what people think about us. Alot of people contribute to that stereotype and that cliche and I’m just trying to show them that there’s alot of us that don’t live that way and don’t that mentality”
You gotta make dope stuff
With the state of the industry the talk day in day out, A$AP Rocky had alot to say about generating your revenue streams and the biggest challenges and opportutnies to making it as an artist – “We don’t need labels anymore, we don’t need that kind of marketing dollars anymore, everything is internal home based kinda style now right.”