2019 has kicked off in nothing of epic fashion. With a slew of new releases hitting the digital space, it’s clear the new year sensation has vanished, but the excitement of new music has yet to cease. We go back to the roots and share our first 5 for Friday of the year, and this set features a medley of selections which swing from electro-pop sonics to nitty gritty raps from Mozart’s very own Fredo. This is just a glimpse into the looming pool of sounds ready to pop-off in the year to come.
Miraa May- Nobody
Miraa May unveils a brand visual from her late 2018 release ‘Care Package’ EP. It’s a big contrast from the colourful, anime-influenced cover, which finds May clutching an open box of goods; items which include: a game pad, headphones and a jar of weed. ‘Nobody’ is the second track to receive a visual treatment, following ‘Sad’, from the singer-songwriter who chronicles her journey in LA.
The video stirs a wave of melancholy emotions and pensive energy over retro VHS footage captured by director Mahaneela and Aliyah Otchere. On ‘Nobody,’ Miraa May declares “I don’t bow down to nobody just God and my family” over tinkering chords and choppy percussion. Her pride translates into a short sequence of footage made up of religious symbols and warm faces who embody the positive energy she evokes in this visual.
Fredo – Survival Of The Fittest
From battling his vices to bagging a number one spot on the charts as Dave’s right hand man on ‘Freaky Friday’, Fredo returns to his rugged road raps on ‘Survival Of The Fittest’. Featuring production from his go-to producer, JB, the Mozart rapper displays his unshakable pride for the inner city streets on this eerie and unnatural composition.
Slick talking and braggadocio raps aside, Fredo boasts his very own Theory of Evolution and drops street knowledge. In the course of the song, he credits rap for saving his life, but grieves over the friends he’s lost to the system. His brand new visual is brought to life by TV Toxic and is part of Fredo’s return to the forefront. Keep a look out for his upcoming debut album,’ Third Avenue’, which drops on February 1st.
Ella Mai – Shot Clock
Ella Mai’s journey traces back to a 2014 X Factor audition, as the third member of a musical trio. Today, she continues her solo stride into music with DJ Mustard in this short visual orchestrated by Grammy nominated music director, Colin Tiley. The previous year saw the British singer assimilate herself into the America’s music culture. With her hit single ‘Boo’d Up,’ and her guest feature on Meek Mill’s ’24/7’ receiving serious airtime on the radio. In this slow jam, Ella Mai delivers traditional R&B sensibilities and injects a sample of Drake’s ‘Legend’ into her vocals on ‘Shot Clock.’ The video bundles a personal message using a shot clock as a visual cue to represent the value of Ella Mai’s time in a static love affair.
Emotional Oranges – Hold You Back
Emotional Oranges have already received the coveted co-sign from Rory on the Joe Budden Podcast. The enigmatic duo hail from Los Angeles and, on their release, ‘Hold You Back,’ create a mellow groove and infuse electro-pop instrumentals into a dazed production.
The visual is just as spaced out as the production and paints a tropic garden of eden style motion picture. It’s a refreshing concept which features a back-and-forth conversation between two lost lovers. The male singer is jealous and suspicious of his ex-girl’s new lover, while the songstress defends her newfound partner, a woman, who provides the comfort she needs at the present moment. With moody hues and obscure stills flickering throughout the video, ‘Hold You Back’ is the closing sequence to a three part music video.
Take A Daytrip X Octavian – Stressed
The first Octavian sonic of the year is here, and it comes packaged as a collaboration with the New York City based production duo, Take A Daytrip. On the single, the Essie Gang ring leader, Octavian, prompts the question. Why are you so stressed?
Produced by Take A Daytrip, ‘Stressed’ sounds like something that would come straight out of Alfred Hitchcock’s Psycho. Picture the famous shower scene without the frantic keys, but layered with outstretched organ pipes and grand horns which impose on the 808s. He waxes out a new jittery flow, one you must take in, and continues to perplex us with his inventive flow. So if you think you’ve got his sound figured out, think again.